§ 04Featured In
§ 04 — Featured In
Press & editorial coverage.
Selected features
● Features across editorial, photography, and cultural reporting. Links and full clips available on request.
Cuban-American marketing director. MBA, West Texas A&M. Four ADDYs — Gold plus three Silver. Twelve years moving consumer brands, theaters, media, and cultural institutions from invisible to unmissable.
I’m the creative executive who shoots the photo, writes the copy, runs the campaign, builds the AI system behind it, and reports the ROI — without outsourcing the parts that matter.
Most marketing directors stop at the deck. I ship the work: editorial layouts, paid-media pipelines, CRM and LMS platforms, automated content engines, conversion dashboards, campaign films. The deck is the beginning, not the deliverable.
Through MRY (Publicis Groupe), I worked with Spotify, Coca-Cola, Ubisoft, and Adobe as an ambassador and creative collaborator. I now lead marketing for Empire Medical Training, the American Academy of Procedural Medicine, Siudy Flamenco, and Griffin Quartz — with healthcare-marketing experience spanning aesthetics, functional medicine, and pain management. I build bespoke platforms for independent brand partners.
I’m a national marketing instructor for healthcare practitioners — teaching them how to actually market their practices. I also teach marketers how AI earns its seat.
If you need polish without production, hire a generalist. If you want the plan and the work, keep reading.
Positioning, narrative, voice, and the messaging system that sits under every campaign. The document you could still defend in a board meeting six months from now.
Meta, Google, LinkedIn, YouTube, TikTok. Managed to CPA, LTV, ROAS, and show-rate — not vanity. I build the dashboards myself, so the numbers don’t lie.
Short sentences. Long thinking. Landing pages, email sequences, scripts, decks, long-form blog, founder voice. Written to convert, engineered to last.
SEO-aware editorial programs, founder thought leadership, cultural essays. Planning, research, writing, CMS, distribution — end to end.
Editorial, portrait, product, architectural, fine art. ADDY-winning color work and spread layouts. I’m the director who actually holds the camera.
Concept through edit. Campaign films, brand documentaries, social cutdowns, pitch reels. Color, sound, pacing — mine from first frame to final export.
Full-issue direction, cover to spine. Typography-led layout built for the hand and the eye. The Gold ADDY was for a magazine I designed, not one I commissioned.
Wordmarks, identity systems, pitch decks, editorial layout, motion type. The kind of work you can zoom into for an hour and not find a lazy decision.
GPT copy engines, image pipelines, agentic workflows, measurement dashboards, retrieval-grounded brand bots. Built to augment the team — not replace the taste.
Custom PHP/MySQL CRMs. Leads, orders, subscriptions, segmentation, email automation, Stripe & Meta CAPI integration, reporting dashboards the C-suite actually reads.
Courses, access grants, progress tracking, community, practice tools, watch pages. I ship the student portal — then run the content program inside it.
Hiring, review, rhythm, standards. The unglamorous cadence that turns a pitch deck into a launched campaign on the day you said it would launch.
Audit of what exists, what’s working, what’s lying. Stakeholder interviews, brand & data review, positioning options. You get a short, stern document — the kind that settles arguments.
Campaign architecture, editorial system, media plan, creative production, CRM/LMS build, AI pipeline wiring. Shipping from week one. Every asset reviewed against the strategy, not vibes.
Paid-media tuning, content cadence, dashboard reporting, quarterly review. The point of the plan is a result you can point at — not a campaign recap deck.
Fractional marketing direction, full-campaign builds, bespoke AI & platform work, editorial & brand engagements. Q3 2026 openings.